About the author
A Highly Accomplished and Distinguished Veteran Marketing Leader with Over Two Decades of Experience Across Major Global Brands and the Acclaimed Author of the Book “The Practical Marketer”
Saurabh Bajaj
He is a seasoned marketing leader with two decades of experience across companies like Vodafone Idea, Britannia Industries, USL – Diageo, Mondelez, and Wipro Consumer Care. Currently EVP Prepaid Marketing at Vodafone Idea since August 2022, he manages a ₹30,000 Cr+ Prepaid Portfolio, achieving like a 30% increase in Prepaid International Roaming and a 33% CAGR in Data Sachets.
Brands He has worked With
At Britannia Industries, he served as Marketing Head – Dairy, growing ‘Winkin Cow’ Thick Shakes into a 100 Cr brand, and Marketing Head – International Business, launching major campaigns and driving localization. As Innovation Head – Premium & Luxury Spirits at USL – Diageo, he developed a successful pipeline of innovations, including the launch of Captain Morgan Dark Rum.
During his tenure at Mondelez India Foods Ltd (Cadbury India), he rejuvenated the Cadbury Gifting Business and executed award-winning campaigns.
Achievements
He authored ‘The Practical Marketer,’ a practitioner’s guide to marketing, set to be published in August 2024. Recognized among the 50 Best Marketing & Communication Professionals by White Page International (2020), awarded DMA Trailblazer Rising Star CMO (2021), and listed in Adlift Top 100 Digital Marketers (2023), Saurabh’s innovative approach and leadership have driven significant business growth and successful brand campaigns.
Education
Saurabh holds an MBA in Marketing from the Indian Institute of Management, Indore, and a Bachelor of Engineering in Civil Engineering from Delhi College of Engineering.