Case studies
Here some references from select chapters for you to understand the concepts deeply
with real-life examples of some of the most famous advertisements.
How Is a Brand Strategy Built?
Cadbury Dairy Milk Iconic Cricket TVC – Kuch Meetha Ho Jaye
Coca Cola TVC – Thanda Matlab Coca Cola
Fogg
One Plus
Start with why – how great leaders inspire action
Cadbury Celebrations –
Toh Iss Diwali Aap Kise Khush Karenge?
Coca-Cola, 1971 -”I’d like to buy the world a Coke”
Dove: Campaign for Real Beauty.
Dove | #StopTheBeautyTest (Hindi)
Lifebuoy Public Service Announcement – ‘It’s In Your Hands’ Appeal
Ariel India – When we See Equal, we Share The Load (2022)
Tata Tea Voting : Jaago Re
Britannia Marie Gold My Startup Contest 2.0 journey
Crafting a Brand Purpose
Consumer Behaviour
Cadbury Dairy Milk AD Postman
Cadbury Celebrations TV ad – Toh Iss Diwali Aap Kise Khush Karenge
Cadbury Gems Surprise TVC
Pepsi Taste Challenge commercial (summer 2022)
Why More People Choose Pepsi Over Coke: In The Pepsi Challenge
Sebamed – Dove #Sebamed
Cadbury Dairy Milk | Tangy Mango | Madbury Winning Flavor
Me and meri MAGGI stories ’25 years” TV Commercial
Saffola Life- World Heart Day 2018
How to Deliver Winning Activation
Events, Public Relations, and Word of Mouth
Cadbury 5 Star | Valentine’s Day Alibi
Mama-Earth Day | Grading the Goodness Report Card
INSIDE OUT: Watch the world’s largest 2W factory in all its glory
He is a seasoned marketing leader with two decades of experience across companies like Vodafone Idea, Britannia Industries, USL – Diageo, Mondelez, and Wipro Consumer Care. Currently EVP Prepaid Marketing at Vodafone Idea since August 2022, he manages a ₹30,000 Cr+ Prepaid Portfolio, achieving notable successes like a 30% increase in Prepaid International Roaming and a 33% CAGR in Data Sachets.